We have changed our trading name to Centred from Birchwood Highland. We celebrate our 35th Birthday this year, and so we have chosen to change our name to represent the future of mental health support. This marks an innovative step in the life of our pioneering charity.
Group Chief Executive, David Brookfield said “Birchwood Highland has always been on the cutting edge of mental health support, and we believe this change to Centred reflects this by accelerating our innovative approach to helping those suffering from mental ill-health. We are adapting to change in the mental health landscape, we are initiating our own research into mental health within rural areas to identify ways that service delivery can be adapted to rural challenges, and we believe this will make us ready for the future. We hope this will help us continue to develop new ideas, new ways of practice and support, and new ways to challenge the stigma of mental ill-health. In today’s world mental ill health can effect all of us and as individuals we all have different needs and ways that support is delivered. This is what Centred will mean, persons centred support for the specific needs of each individual.”
We have also decided to move away from Birchwood Highland, as it was often confused with other organisations with a similar name, and so we chose a name that represented what we believe in: person-centred care and support.
We will keep the conversation about mental health going through our current mental health campaign, Freedom Starts Within. The core message of Freedom Starts Within is that freedom from the stigma of mental ill-health, starts by simply accepting ourselves as the unique individuals we are: Change starts from within. Weare encouraging people to share their own mental health stories to decrease the stigma of mental health.
To join in the campaign, please visit our Campaign Hub.
